Anna Goodwin

Anna is a Certified Accountant, Financial Mentor, Trainer, and the author of five accounting books. With over 35 years of experience in small business accounting, she brings a wealth of knowledge and practical insight to her presentations.

Anna has spoken at numerous events across the West Midlands and has delivered training both online and in person for organisations such as Krispy Kreme, Pro Mobile, Capco, HSE, and Wesleyan. Her talks focus on the key challenges faced by accountants and small businesses, particularly the accountant-client relationship, offering surprising insights drawn from real-life examples.

Known for her straightforward, jargon-free delivery, Anna’s engaging style keeps audiences captivated from the very first sentence. Her passion for people and understanding what motivates them to succeed adds a dynamic and relatable element to her presentations. She encourages audience interaction, ensuring her talks are both insightful and thought-provoking.